AIH is a norwegian hydraulics company. They needed to update their brand into a fresh, modern and strong image, that can make a difference between them and the others companies.
They needed a proposal to build an strong and clean image.
The main logo is a mix that involves the initials, the entire words, and the main icon. The main icon refers to liquids, with a drop where two colors helps to refers different kinds of liquids. We create a balance between three tones, black, grey and red, where red is the powerfull one, in contrast with the others. The grey act like a middle tone between black and red. And black is used for highlight elements.